In ever increasing numbers, more and more internet users are accessing internet content from their mobile devices (smartphones and tablets). According to StatCounter Global Stats, a web analytics company, mobile internet usage exceeded desktop internet usage for the first time in the history of the internet in 2016. This means that there are more people using the mobile devices to access the internet than desktop.
It thus makes sense to optimize websites for mobile experiences. At least search engine companies think so. Additionally, it is not lost on search engine companies that the trend of ever-increasing mobile internet usage will only be reinforced going forward into the future. With this in mind, Search companies, led by Google, are taking concerted efforts to ensure that their mobile users receive the best user experience, thus improving their overall search experiences. Consequently, optimizing websites for mobile experience has become a priority for businesses, not only in our country but across the world. More info: Set Apart Marketing.
Herein, we are going to brush through the best practices of mobile SEO in 2017 and beyond.
The Mobile SEO Checklist
#1. Mobile-First Optimization Strategy. This is more of a philosophy than anything else. Following this philosophy means that you should ensure that you prioritize mobile website indexing to ensure that you get the most from your SEO endeavors.
#2. Ensure High Webpage Load Speeds. Even though connectivity technology is ever-improving internet speeds. However, connectivity speeds are not constant everywhere. As such, you should ensure that your web pages are optimized to render on mobile browser fast. To this end, you should compress your images, implement caching, implement lazy loading, and minify CSS among other speed increasing tactics.
#3. Use Responsive Websites Designs. Right after improving the load speed, businesses and website owners should ensure that their websites are as responsive as possible. A responsive website is a website that is adaptable to any screen size, whilst still remaining consistent in the quality of content displayed.
#4. High-Quality User Experience. When all is said and done, users experience is the most important element that your traffic will consider. Your web pages may have the highest quality content around, but if the user experience of your website is below par, you are bound to experience a high bounce rate. To this end, you should that that your traffic can interact with your website in an efficient manner. Thus look to make website navigation, site search, form entry, and usability as efficient as possible to retain your traffic for longer.
Alternatively, business should opt to contract professional SEOs or agencies to perform their mobile SEO. This ensures that the best results are achieved.